In the latest ‘letter from the CEO’, Mario Hardy, president and CEO of Pacific Asia Travel Association (PATA) calls for calm suggesting even if we cannot see it there is a light at the end of the tunnel.
“The constant noise causes anxiety. While we need to find a cure to Covid-19, we also need to find a cure to the current ‘info-demic’ which is causing as much damage as the virus. Though it is essential to stay updated on the latest developments particularly in your community, it is important to heed the advice of reputable health experts and professionals, rather than rely on hearsay or other unreliable sources,” he said.
“As travel restrictions are still in place, it may also be wise to do as Estonia Tourism has done and wish your prospective visitors to stay home for the time being and visit your destination at a later time. Inspire people and invite them to dream about the wonders of your destination. We may not see it yet, but there is light at the end of the tunnel. We must stay calm, vigilant and put the safety and well-being of people first,” he added.
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