Potential Chinese outbound travel market on ATM Virtual’s radar

One of the most eagerly awaited sessions during the Arabian Travel Market (ATM) three-day ATM Virtual event that takes place from 1-3 June is the Virtual ATM China Tourism Forum. The debate will take an in-depth look at the potential of the Chinese outbound leisure market now that China seems to have the viral outbreak under control and domestic tourism is growing once again.

Many Middle East travel professionals will be looking for insight into the current state of the market and more importantly, how and when to start planning for inbound Chinese visitors. Danielle Curtis, exhibition director in Middle East at ATM said: “Travel and tourism professionals around the globe will not need reminding that the global industry has been hit badly by the effects of Covid-19 – but in China we are witnessing the green-shoots of recovery.”

The relatively swift rebound of domestic travel during the May Golden Week Holiday in China for example, underscores the bullish view of certain analysts regarding China’s integral role in leading the global tourism industry post Covid-19’s closed borders, he added. Specifically, the forum will focus on potential recovery of outbound travel and how Chinese travellers have been changing the way that they access information about foreign destinations and making contacts with local hotels, tour operators and ground handlers.

Over three days, it will also feature a host of comprehensive webinars, live conference sessions, roundtables, speed networking events, one-to-one meetings, as well as facilitating new connections and offering a wide range of online business opportunities.