In an exciting move signalling growth and innovation, Ponant has unveiled its rebranding to Ponant Explorations Group, following the acquisition of a majority stake in Aqua Expeditions. This transformation marks a new era for the luxury cruise company, combining its expertise with Aqua Expeditions’ niche focus on small-ship luxury expeditions.
A Unified Brand, Three Unique Experiences
The newly christened Ponant Explorations Group now encompasses three distinct commercial brands, each catering to a unique segment of the travel market:
- Ponant Explorations – Specialising in expedition cruising to iconic and remote destinations.
- Paul Gauguin Cruises – Offering tailored experiences in Tahiti, French Polynesia, and the South Pacific.
- Aqua Expeditions – Delivering exclusive luxury small-ship voyages to some of the world’s most biodiverse and culturally rich locations.
This strategic alignment positions Ponant Explorations Group as a leading force in the evolving luxury travel industry.
Staying True to the Mission
Ponant CEO Hervé Gastinel emphasises that while the brand is evolving, the company remains steadfast in its core mission: “delivering an unparalleled travel experience to iconic destinations, providing exclusive access to confidential locations with our human-scale ships, and maintaining a commitment to excellence in service.”
Expanding Horizons in Asia Pacific
Deb Corbett, Ponant Explorations Group’s CEO for Asia Pacific, shares her excitement about this dynamic phase of expansion. She states, “The Asia Pacific team is excited and proud to be part of this phase of strong expansion,” expressing confidence in the diverse go-to-market strategies that will propel the group forward in the region.
What’s Ahead?
With its refined brand identity and expanded portfolio, Ponant Explorations Group is well-positioned to capture the growing demand for intimate, immersive luxury travel experiences. Whether exploring pristine polar regions, indulging in the tranquillity of Tahitian islands, or navigating the rich ecosystems of the Amazon, travellers can expect unparalleled adventures aboard the group’s human-scale, purpose-designed ships.
The rebranding not only signifies growth but also reinforces Ponant’s dedication to crafting exceptional experiences that blend luxury, sustainability, and exploration.
For more information, visit Ponant’s official website and discover a new world of travel possibilities.
