Phu Quoc welcomes the world’s biggest names in luxury hospitality

Vietnam’s Phu Quoc is rapidly solidifying its position as the world’s newest luxury resort paradise, thanks to the arrival of several renowned hospitality brands.

Just this month, Phu Quoc hit two historic milestones for the country’s luxury tourism sector.

These came in the form of two hospitality signings under the Sun Group.

Rixos comes to Hon Thom

Last 5th December, the Sun Group signed an agreement with Accor luxury brand Ennismore to bring the world-renowned Rixos brand to Hon Thom, Phu Quoc. 

Once launched, Rixos Phu Quoc will become the first all-inclusive luxury resort in Southeast Asia.

The Rixos Phu Quoc will allow guests to enjoy a wide range of personalised services, amenities, entertainment and relaxation at the highest level. 

With a one-time package price, guests can fully explore the Sun Paradise Land ecosystem in Phu Quoc, including visiting Sunset Town, riding the world’s longest three-rope cable car and admiring world-class art performances.

A notable groundbreaking

On 10th December, the Sun Group officially broke ground on the Aspira Tower project, marking a total investment of US$512 million. 

The tower’s base, featuring undulating architectural layers, will include multi-functional spaces, including a gaming centre with a separate entrance, outdoor dining areas, infinity pools and Jacuzzis.

Slated to debut in 2027, the tower will host a hotel under The Luxury Collection brand by Marriott International and the Sun Iconic Hub complex with top-tier amenities.

Praised by experts as an ‘unprecedented design,’ the structure is expected to become the ‘second sail-shaped tower of the world,’ attracting millions of visitors to Vietnam annually, much like the iconic Burj Al Arab in Dubai, UAE.