Philippine tourism campaign cited at Tourism EXPO Japan 2024

The Philippine Department of Tourism (DOT) announced that its Love the Philippines global promotional campaign received a special citation at Tourism EXPO Japan on Thursday, 26th September.

The EXPO Jury’s Special Award acknowledged the campaign’s outstanding efforts in promoting the richness of Philippine culture, the country’s natural wonders, and the current administration’s commitment to ensure sustainable tourism through a collaborative approach.

In a statement released on Sunday, 29th September, tourism secretary Christina Frasco said: “This jury citation reflects the shared passion and commitment of Filipinos to showcase the best of our nation to the world, aligning with the government’s vision for the tourism industry.”

Frasco added that the Love the Philippines campaign will continue to highlight the nation’s rich history, stunning landscapes and the warmth of our people, in order to resonate with both local and foreign travellers.