Phetchaburi, Thailand to host PATA Destination Marketing Forum
The event is slated to bring more than 300 tourism sector leaders to the country
Phetchaburi in central Thailand has been announced as the host city for this year’s PATA Destination Marketing Forum.
The Tourism Authority of Thailand (TAT) made the announcement on Friday, 1st November, and the event will be held from 12 to 14 November at the Dusit Thani Hua Hin Hotel.
The event is expected to draw in over 300 industry leaders, aligning with Thailand’s 20-year National Strategy to boost international MICE tourism and underscore Thailand’s prominence as a business events hub.
This marks the fourth time that Thailand has hosted the PATA Destination Marketing Forum. Prior to this, the country hosted the event in 2018 in Khon Kaen, in 2019 in Pattaya, and in 2022 in Songkhla.
Front and centre as a MICE destination
Phetchaburi’s hosting of the Forum demonstrates its readiness for large-scale international events.
Acting governor Wanpen Mangsri said: “Hosting the PATA Destination Marketing Forum 2024 is an excellent opportunity for Phetchaburi to enhance its image as a MICE destination and an international conference hub. Our diverse natural and cultural attractions, combined with our designation as a UNESCO Creative City of Gastronomy, position us ideally for this role.”
The province is organising the event in collaboration with TAT, the Pacific Asia Travel Association (PATA), the Thailand Convention and Exhibition Bureau (TCEB), the Designated Areas for Sustainable Tourism Administration (DASTA), as well as various public and private sector agencies.
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