Park Regis by Prince Singapore announces official rebrand

Park Regis by Prince Singapore announced its official rebranding following extensive refurbishment of its rooms and suites.

This marks an exciting era for the hotel previously known as the Park Regis Singapore as it establishes a new brand identity, and aligns with Seibu Prince Hotels & Resorts’ vision of A Guest-centric Future.

According to general manager Steven Tang: “The rebranding of Park Regis by Prince Singapore reinforces our commitment to providing elevated hospitality experiences for our guests. By leveraging advanced technologies and incorporating bi-cultural heritage, we aim to create memorable stays for both local and international travellers.”

Seibu Prince Hotels Worldwide president and CEO Yoshiki Kaneda said of the property: “This landmark addition to the Seibu Prince Hotels & Resorts portfolio embodies our commitment to offering a sophisticated, yet warm and familiar experience where impeccable service is paramount. 

Kaneda added that the rebranding marks a new era of hospitality excellence, as the company dedicates itself to upholding the highest standards of service in the world’s most thoughtful hotels.

Inspired by nature and a dynamic cultural scene

With 203 newly refurbished guest rooms, the seven-story hotel offers contemporary studio-style accommodations in four distinct categories, including rooms with direct pool access. The extensive room refurbishment is close to completion and is expected to be fully finalised by the end of this month.

The hotel’s updated design preserves the romance of a classic hotel while adopting a sophisticated biophilic aesthetic. 

Guests can immerse themselves in lush greenery and a serene, minimalistic Japanese-inspired environment, reflecting the elegance of its Australian heritage, as well as the vibrant nature of Singapore.

Guestrooms will boast contemporary interiors, complimentary high-speed Wi-Fi, 50-inch Smart TVs, and premium amenities. Cutting-edge technology, such as contactless check-in with mobile room key lock and casting capabilities, will elevate the guest experience, ensuring seamless access and effortless enjoyment of personal content.

Located in the heart of Singapore, Park Regis by Prince Singapore is situated along Merchant Road, surrounded by the bustling city nightlife in Clarke Quay and the cultural streets of Chinatown, while within walking distance to Clarke Quay MRT station, making it perfect for both business and leisure travellers.