Parisa wins TDM Travel Trade Excellence Awards 2024 – Middle East for brand development project by Katara Hospitality

Katara Hospitality won the award for Brand Initiative of the Year – Qatar at the much-anticipated TDM Travel Trade Excellence Awards 2024 – Middle East for its project on its development of its Parisa brand.

This initiative set itself apart from other F&B concepts thanks to the truly considered design of its features which evoke a sense of nostalgia and authenticity.

As a dining concept, Parisa introduced novel strategies, such as the use of exclusive scents and products developed in collaboration with local Qatari artists and designers. These sensory experiences not only enhance the dining experience but also create a sense of emotional connection with the brand.

According to a company spokesperson: “Parisa’s measurable outcomes and significant impact on its target audience demonstrate its ability to create a lasting impression and leave a lasting legacy.”

A truly unique gastronomic experience

Katara Hospitality focussed on ensuring that the distinctive fusion of flavours, aromas, and aesthetics creates a one-of-a-kind experience that immerses guests in the rich cultural heritage of the Middle East.

Additionally, its use of traditional Qatari architectural styles and old teacups as design inspiration adds a touch of creativity and originality.

Since Parisa’s establishment in 2012, the initiative has expanded to multiple locations, such as Switzerland and Morocco, creating a range of products and gifts in its wake that reflect the brand’s cultural heritage.

In turn, this has positively influenced customers and partners alike. Its immersive experiences and sensory stimuli have also created a loyal following amongst customers who appreciate the unique blend of Persian cuisine and Qatari culture.

All things considered, Parisa by Katara Hospitality is a standout initiative in the industry due to its unique blend of Persian cuisine and Qatari roots, innovative approach to brand development, and commitment to sustainability and community engagement.

The inaugural TDM Travel Trade Excellence Awards – Middle East puts a spotlight on top companies in the travel sector that have paved the way for unique experiences and renewed focus on safety and sustainability amidst the rapidly changing industry.

The TDM Travel Trade Excellence Awards 2024 – Thailand is presented by Travel Daily Media. To view the full list of winners, click here. For more details, please contact Jane Patiag at +(65) 3158 1386 ext. 217 or awards@traveldailymedia.com.