As the Paris Olympics, one of the biggest sporting extravaganzas of our time, kicks off today on July 26, the global spotlight is shining brightly on the French capital. With over 10 million visitors expected to flood in and media coverage reaching a staggering 3 billion people, the Games are set to make history, according to the International Olympic Committee (IOC).
The Paris 2024 Olympics are not just a spectacle of athletic prowess but are also poised to generate a phenomenal €4.6 billion in tourism revenue and create around 15,000 jobs, as detailed by the French government. With accommodation demand surging by up to 40% across France, as forecasted by the French Ministry of Tourism, the ripple effect is propelling a dramatic 30% rise in regional travel, according to Atout France. This unprecedented influx of international visitors is transforming Paris into a gateway, encouraging explorers to delve into France’s hidden gems and diverse regions, offering an unrivaled adventure through the nation’s rich cultural and scenic landscapes.
France’s Hidden Gems: Regional Travel on the Rise
The Paris Olympics are expected to significantly boost travel not only to Paris but across France. Regional destinations are seeing a surge in interest as travelers seek to explore the country’s rich cultural tapestry and scenic landscapes beyond the capital. According to a recent report by Atout France, bookings for accommodations in regions such as Provence, the French Riviera, and the Loire Valley have risen by 30% in anticipation of the Games.
Provence: A Luxurious Retreat
One of the standout regions is Provence, home to Coquillade Provence, located in the heart of the Luberon region. As visitors flock to France, Coquillade Provence offers a serene escape from the Olympic hustle. Jany-Michel Fourré, General Manager at Coquillade Provence, highlights the resort’s appeal: “After all the hectic and busy Olympics, Coquillade Provence is the perfect place to unwind in exclusive surroundings. Get to know a rural France as you have dreamt about. We will show you that the Luberon is more beautiful than you have imagined.”
Coquillade Provence has recently expanded its accommodation options with new suites and continues to offer unique experiences such as on-site winemaking and luxury cycling tours. These features cater to visitors looking for relaxation and adventure amidst the picturesque Provencal landscape.
The French Riviera: Coastal Serenity
In the French Riviera, particularly Cap d’Antibes, visitors can find a tranquil retreat away from the Olympic buzz. François Gelly, Director of Sales & Marketing at Hôtel Belles Rives, notes: “We anticipate a shift in stays beginning in September, as foreign clients aim to avoid the bustling period of the Olympic Games. During the Games, we expect a significant interest from Parisian clients seeking tranquility, with many likely to find respite in Cap d’Antibes.”
The region’s exclusive amenities, including a historic connection to the 1972 Olympics, make it an attractive option for those seeking a peaceful coastal escape.
Highlighting Regional Diversity
On Location, the official hospitality provider for the Paris 2024 Games, is promoting travel to various French regions through its exclusive packages. Félix Zafra, Vice President of Event Production & Venue Management, comments: “As the exclusive hospitality provider for the Olympic and Paralympic Games Paris 2024, we are thrilled to highlight the diverse scenery and culture of France beyond its iconic capital.”
Travelers can explore cities such as Lille, Marseille, Bordeaux, Nice, Nantes, Saint Etienne, and Lyon. Each of these destinations offers a rich cultural experience and unique local attractions, contributing to a broader boost in regional tourism.
Curated Experiences
For those looking to take a quick break from the sporting action or escape the frenzy of the city, Viator offers thousands of tours and activities across France’s iconic regions. Explore the City of Light’s top attractions, enjoy wine tastings in Bordeaux, discover the châteaux of the Loire Valley, or take in the stunning landscapes of the French Riviera—all with Viator’s curated experiences.
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