Paragon joins ‘Buy one, Give one’ campaign to help jumpstart travel and thank healthcare workers

To help jumpstart leisure travel, Paragon 700 Boutique Hotel & Spa in Puglia, Italy, has united with other members of the hospitality industry to participate in Buy One, Give One, a ‘vacay layaway’ programme designed to generate immediate revenue for hotels, while simultaneously providing a ‘thank you’ to healthcare workers who have been tirelessly working on the front lines.

Spearheaded by MMGY Global, the largest integrated marketing company specialising in the travel, tourism and hospitality industry and the Hospitality Sales & Marketing Association International (HSMAI), Buy One Give One aims to provide immediate funds to hotels in this unprecedented time, in addition to providing a much-deserved respite to look forward to for those who have put their lives on the line in the fight against COVID-19.

Available to buy on the hotel’s website from now until 30 June 2020, the hotel offer sees one night contributed as a gifted stay to a healthcare worker for every two nights guests book to stay in the future.