ONYX Hospitality Group unveils expansion for ‘Shama’ Brand across Asia

ONYX Hospitality Group, the prominent management company in Southeast Asia, is expanding its renowned serviced apartment brand, Shama, with five new properties across Asia. The company recognises the increasing demand for serviced apartments, particularly in the post-pandemic era, and is confident that these new additions will meet the needs of business, leisure, and the growing segment of ‘Bleisure’ travellers.

The Shama brand is renowned for its commitment to providing contemporary, stylish, and spacious serviced apartments. Acknowledging and responding to the popularity of serviced apartments for both long and shorter stays, across the domestic and international markets, ONYX confidently introduces five new Shama properties: two in China including Hong Kong, two in Malaysia, and one in Thailand, with opening dates set for 2024.

Presenting a unique blend of modern design and local cultural influences, the Shama brand offers a distinctive hospitality experience that caters to the discerning needs of today’s travellers. With a focus on creating a home away from home, Shama’s well-appointed serviced apartments are thoughtfully designed to provide comfort, convenience, and a sense of belonging for both short and extended stays. Shama is synonymous with personalised service, ensuring that guests enjoy a seamless and memorable stay characterised by a perfect balance of luxury and practicality.

Each Shama property reflects the brand’s dedication to delivering a lifestyle-centric approach, where guests can immerse themselves in the vibrant surroundings while enjoying the comforts of a fully equipped residence.

With over 50 years of experience, ONYX Hospitality Group is well-positioned to meet the growing demand for serviced apartments in Asia. The company is expanding its Shama brand to cater to business travellers, Bleisure tourists, and leisure visitors seeking convenient, flexible accommodation, with all the amenities of a home-away-from-home.

Recent trends, such as visa policies favourable to extended business stays and the rise of Bleisure travel, are driving demand for serviced apartments. ONYX Hospitality Group is responding to this trend with investments in new Shama properties across Asia. The company is confident that its expertise and understanding of the market, coupled with the brand’s new locations, will enable it to capture a significant share of this growing segment.

Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, highlighted, “The effectiveness of our customised approach to hospitality management enables us to identify investors who understand and share our vision and are prepared to foster high-quality growth in the business. This, in turn, instills confidence in us to invest in the expansion of the ‘Shama’ serviced apartment brand portfolio.”

He also said, “Shama is a brand under ONYX Hospitality Group’s management, guided by the concept of ‘Freedom to Explore.’ Our aim is to encourage residents to venture out, embrace the city’s vibrancy, and enjoy an exciting and fulfilling life, even when staying in an unfamiliar place, without the sense of loneliness.”

Each Shama property in Bangkok embodies the spirit of connectivity through the Shama Social Club, a vibrant hub that brings together global travellers. This inclusive community facilitates seamless transitions and fosters meaningful connections with the local culture.

ONYX Hospitality Group currently operates a total of 16 Shama locations, including 6 in Thailand, 6 in Hong Kong, and 4 in China. ONYX Hospitality Group is committed to expanding the Shama brand whilst continuously evolving and striving to provide guests with the exceptional service and amenities that they have come to expect.

Upcoming Shama properties scheduled to open in 2024:

China including Hong Kong: Shama Hub Metro South Hong Kong, Shama Hub Qiantang Thailand: Shama Luxe Sathorn

Malaysia: Shama Medini Malaysia, Shama Suasana Johor Bahru.