One&Only Desaru Coast, Malaysia announces a strategic sporting collaboration with Swedish padel and social club, ASCARO. The market-first partnership will see both brands come together to offer more opportunities to play the racquet-based ball sport, now amidst lush greenery or in the bustling city.
A tropical paradise for families, couples and friends, One&Only Desaru Coast is the exclusive home to two of Malaysia’s outdoor padel courts in its expansive recreation hub, Club One. The tranquil coastal sanctuary is ideal for those wanting to stay active while on a luxurious vacation, with distinctive spa treatments, guided fitness classes, a world-class gym, and a championship golf course close by.
Born from a desire to revive and elevate padel, ASCARO recently opened its first-ever rooftop venue in Asia, located atop 1 Utama Shopping Centre in the Malaysian capital of Kuala Lumpur. The social destination provides a sporting playground of four top-of-the-line courts, sourced directly from the official supplier of the World Padel Tour, paired with a sleek outdoor gym and delicious bar bites.
Discerning clientele and padel players in Malaysia and neighbouring Singapore can enjoy the following perks of this exclusive collaboration with each partner:
- Option to play padel with an ASCARO-trained coach at One&Only Desaru Coast when you purchase a day pass for the resort’s award-winning Ember Beach Club
- Room package at One&Only Desaru Coast including guided padel classes and resort credit
- Preferential membership fees for guests of One&Only Desaru Coast at ASCARO Malaysia
- ASCARO apparel sold exclusively at NEO Boutique located in One&Only Desaru Coast
“We are delighted to bring ASCARO on board as our exclusive padel partner in Malaysia,” said Jerome Pichon, General Manager of One&Only Desaru Coast. “This partnership will provide our guests access to the world-class expertise of ASCARO’s padel coaches, adding yet another means of enjoying holistic wellbeing at our resort.”
Daniel Liljekvist, Managing Director of ASCARO Malaysia, remarked: “padel is an incredible sport that is not talked about or played enough in Malaysia and Singapore. Our club shares similar clientele with One&Only Desaru Coast, so we now hope to fill that gap in the luxury market and reach more players with this new partnership.” The exciting collaboration is set to kick off with a padel tournament and launch event held at One&Only Desaru Coast in early October 2023.
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