Oman launches first digital national travel trade booking platform

Oman Tourism Development Company (OMRAN), the Sultanate’s executive tourism development arm unveiled VisitOman.om, the first authorized national online booking and information gateway for Oman’s travel trade sector. In its first phase, registration is now open for travel trade partners in international markets together with Oman’s travel and tourism players for future bookings.

Envisioned to become a fully integrated digital travel trade ecosystem for the Sultanate, VisitOman.om will serve four overarching objectives: First, to position Oman as a growing tourism destination to global markets. Second, to increase inbound tourism. Third, to introduce an accreditation process for the Omani travel trade stakeholders featured on the platform. And fourth, to boost socio-economic development in Oman.

Salim bin Mohammed Al Mahruqi, minister of heritage and tourism said: “The launch of the brand identity of the National Travel Operator & VisitOman.om is an important step that aligns with Oman Vision 2040 and the economic diversification plans.

The platform will digitize the local tourism supply chain, in cooperation with our partners, and will become a vital factor in supporting the Sultanate’s vision to increase local and international investments in the tourism infrastructure, in addition to achieving our objective to attract 11.7 million tourists by 2040, of whom 5 million are international tourists.

The launch of VisitOman.om comes as the Sultanate rolls out strategic initiatives to reboot the tourism sector and resume tourism activities. As global traveller demands evolve, the portal will offer quality assured packages with instant confirmation, fully supported by destination and partnership specialists. This 360-degree approach ensures the booking process gives trade partners, and end consumer confidence, particularly with first time travellers.

The platform will enable business partners and customers to make direct and fast reservations, hence fostering integration between supply and demand.

It is expected that by Q4 2021, VisitOman.om will become an all-encompassing

resource for the travel trade sector which will seamlessly connect the entire accredited Omani travel supply chain globally. The extended portal will include a live booking engine that allows for easy supply and demand integration with trade partners.