Continuing to drive transformation in the aviation sector, Oman Air’s Digital department recently held its annual workshop. Attended by members of senior leadership and key stakeholders, the workshop reviewed the progress of the company’s ongoing digital transformation strategy and its IT Roadmap for 2023.
During 2022, the company accomplished a number of digital initiatives to support its strategic goals. Among them was the restructuring of its Passenger Service System (PSS) to advance its digital retailing capabilities, facilitating the initiation of a new internet booking engine and mobile app. A New Distribution Capability (NDC) solution was also developed to allow travel agents to deliver rich content and ancillary to customers, while, in order to promote crew and operational efficiency, an elegant Crew Pairing and Fleet Management system with AIMS was established. Further safeguarding data and cybersecurity, the airline introduced a Privileged Access Management Solution, an enhanced IT Service Continuity initiative and Disaster Recovery Plan.
Recently, the company also announced it has joined the International Air Transport Association (IATA) as a founding member of the pioneering Modern Airline Retailing programme alongside a global consortium of airlines. Leveraging the ‘Offers and Orders’ system, the group intends to spur technological advancement in the industry and create value for customers by reducing the hassles of increasingly complex passenger document checking requirements.
Dr. Khalid Al Zadjali, senior vice president – Digital at Oman Air, said, “In this digital age and in the face of increasing competition, its vital that we capitalise early on advanced technologies in order to stay ahead of the curve. As such, we continue to invest in long-term, sustainable efficiencies, whilst improving IT service delivery right across the organisation, and to our guests. This workshop was a chance for us to reflect on our progress, assess where we are currently, and identify strategic opportunities that will help us to reduce costs, improve operations, and ensure our guests enjoy a seamless and more connected experience through every interaction.”
Streamlining its end-to-end customer touchpoints, Oman Air guests can now do more than ever via its digital platforms, from booking to check-in, and even selecting their preferred seats and extra baggage online. Meanwhile, the airline continues to invest in state-of-the-art technologies, partnering with a growing range of global service providers to meet the rapidly evolving needs of the industry, and travellers.
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