Not Just Travel sees huge surge in bookings as Blue Monday arrives

The travel company Not Just Travel has seen an increase of 33% in bookings this January compared to last year – with more people than ever before planning trips to exotic locations.

In fact, the company says they have seen a 250% increase year-on-year for people booking holidays to Indonesia, 150% increase in bookings to Canada, and a 189% increase to the Dominican Republic. The UK is also a popular destination choice with more people choosing to staycation in the Great British Isles this year – with a 14% increase in volume year-on-year.

The company said the boost to Indonesia was from an increase in people booking wellness holidays, which is a growing trend in the industry. Overall, the company has seen more bookings year-on-year with a 45% increase in the average booking value, which equates to a 53% increase in total profits.

Package holiday sales are up 40% compared to same period last year and the company has also seen a 19% increase in cruise bookings so far at the start of the 2020.

Steve Witt, co-founder of Not Just Travel said: “We are seeing a real shift in holiday bookings; people are either booking to enjoy a UK staycation at home or they are looking for a unique experience in further-flung areas of the globe. People want to experience something special, and places like Indonesia with its choice of exotic locations, glorious beaches, luxury resorts and cultural highlights like its beautiful temples and stunning mountain ranges, really provide that.”

Recent developments the company has created for its homeworkers include a 56-page travel guide, a one-minute video for social media, and a new CRM platform and quoting tool to help with the busy peaks period.