Northstar strengthens position in the UK with media acquisition
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Northstar Travel Group has acquired Buying Business Travel from Panacea Media based in London to gain a stronger media position in the UK market.
Buying Business Travel is a B2B brand which serves the corporate travel industry with online media, events, and a magazine. Its products include The Business Travel Awards (for corporate travel suppliers), The BBT Business Travel Forums, BBT Editor’s Lunches and Buying Business Travel magazine.
“Buying Business Travel gives us the leading brand in the UK to expand the geographic reach of Northstar’s Business Travel News’ dominant leadership in the North American corporate travel industry,” said Thomas Kemp, chairman and CEO of Northstar Travel Group.
“Two leading media brands together in the UK market”
“We are pleased to complete this transaction with Northstar to bring these two leading media brands together in the UK market,” said Julian Gregory, managing director of Panacea Media. “I’m proud of our team who have been so hard-working and innovative in creating the success of the magazine, website, awards and forums and I’m confident that Northstar, with its global reach, will take Buying Business Travel to the next level.”
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