NIKI Global Tours, a leader in Halal and inclusive tourism, has been named Outbound Tour Operator of the Year – Malaysia at the prestigious TDM Travel Trade Excellence Awards 2024 – Malaysia. Recognised for its innovative contributions to global tourism, the company’s brands—NIKI Global Incoming (NGI), BOUJEE, and BOUJEE Millennials—have made a significant impact in redefining the travel landscape.
As the first Malaysian-based company recognised by the Europe Tour Operator Association (ETOA), NGI has set a benchmark for Halal Tourism whilst seamlessly catering to conventional markets. Its bespoke itineraries balance Islamic principles with inclusivity, offering unparalleled experiences across budget and luxury segments. BOUJEE and BOUJEE Millennials have introduced the world’s first Europe Joint Seat-in Coach (SIC) Tours, designed to be Halal-centric whilst appealing to diverse racial and cultural backgrounds. These products cater to a wide range of travellers, ensuring accessibility across various socioeconomic groups.
Through its Authorized Reseller Platform, NIKI Global Tours has empowered over 150 Malaysian resellers and 50 international agents across 10 countries to market its groundbreaking tours. This exclusive B2B model ensures unwavering quality, competitive pricing, and an expansive global reach, solidifying the company’s presence as a leader in Halal and inclusive tourism.
In a post-pandemic world, NIKI has redefined the industry by introducing low-risk, Halal-centric Seat-in Coach (SIC) tours that require fewer participants. This innovative approach has enabled travel agents to rebuild their businesses with confidence and agility, whilst also filling a critical generational gap in Malaysia’s leisure tourism market. By engaging younger travellers through BOUJEE Millennials, NIKI has not only revitalised the industry but also secured its relevance for future generations.
The launch of BOUJEE and BOUJEE Millennials has been a game-changer, drawing the attention of over 120 industry leaders from 80 companies during its debut. The rapid expansion of these brands in Malaysia and beyond is a testament to NIKI’s visionary innovation and its transformative influence on the tourism industry.
“The overwhelming response from the tourism supply chain underscores the profound impact of our initiatives,” the company stated.
The TDM Travel Trade Excellence Awards celebrates pioneers in the travel industry who set new benchmarks in innovation, sustainability, and service excellence. With this recognition, NIKI Global Tours has not only reinforced its reputation as an industry trailblazer but also as a visionary force shaping the future of global tourism with a steadfast commitment to inclusivity and exceptional standards.
The TDM Travel Trade Excellence Awards 2024 – Malaysia is presented by Travel Daily Media. To view the full list of winners, click here. For more details, please contact Jane Patiag at +(65) 3158 1386 ext. 217 or awards@traveldailymedia.com.
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