New Taipei City Government holds tourism promotion event in Bangkok

The tourism and travel department of the New Taipei City Government recently held a tourism promotion event in Bangkok, Thailand, on September 6.

A joint initiative with professionals from the New Taipei hospitality sector, the event sought to promote the city’s tourism attractions to Thai industry professionals. By doing so, officials hope to encourage more Thai tourists to choose New Taipei as a travel destination.

According to tourism and travel department director general Yang Tsung-Min, over 180,000 Thai tourists have visited Taiwan as of May 2024, making Thailand the third largest source of Southeast Asian visitors after Malaysia and the Philippines. 

This roadshow included visits to the Bangkok office of the Taiwan Tourism Association, as well as the Thai Travel Agents Association (TTAA), and the Thai-Taiwan Business Association.

Festivals and products

In addition to promoting internationally renowned events like New Taipei City’s Christmas Lang, the Pingxi Sky Lantern Festival, and the upcoming World Masters Games 2025 Taipei & New Taipei City, officials made it a point to tailor promotions to the preferences of Thai tourists.

This was done by highlighting Taiwanese cuisine with a gastronomic display that included renowned specialties such as Tamsui ah gei, Jiufen taro balls, Wanli crabs, Shimen rice dumplings, Sanxia “bull horn” croissants, and Wulai’s indigenous bamboo tube rice. These dishes were prominently displayed on a 3-meter-high illustrated welcome wall, capturing significant attention. 

The New Taipei City Government also promoted regional travel itineraries across Keelung, Taipei, New Taipei, and Taoyuan, distributing brochures for Taipei and Taoyuan. 

Yang emphasized that there is already strong cooperation through the Keelung-Taipei-New Taipei-Taoyuan Collaboration and Exchange Platform.