A new campaign promoting the best of the Stirling area was unveiled this week at a launch event in the city’s historic Tolbooth.
A new slogan, brand campaign and short film showcasing the region’s highlights as a destination of choice was presented by Stirling Council leader Johanna Boyd.
The slogan ‘Alive with Scotland’ is designed to showcase Stirling as a place where you can find all that is good about Scotland, capturing its vibrancy, history, energy and the opportunities it offers.
Meanwhile the logo’s distinctive ‘shield’ design is influenced by Stirling’s unique position within Scottish history, with its vibrant colour palette reflecting the natural beauty of its distinctive landscape. With subtle references to the Battle of Bannockburn, Stirling Castle and the River Forth, the design seeks to pay homage to Stirling’s past, while also providing a strong and contemporary identity.
The new short film – featuring Stirling’s people and communities, stunning landscapes, and a host of local talent – had its debut screening on the night. The film includes everyone from business leaders and sports personalities to school children and community groups.
Throughout the launch evening the film footage was projected onto the castle rock of Stirling Castle and onto the Wallace Monument.
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