Mövenpick to raise its fourth flag in Tunisia with upscale takeover

Mövenpick Hotels & Resorts has signed an agreement to manage an existing property in the Mediterranean coastal city of Sfax, relaunching it under the brand later this year.

After the opening of Mövenpick Hotel du Lac Tunis earlier this year, as well as Mövenpick Resort & Marine Spa Sousse and Mövenpick Hotel Gammarth Tunis, the Swiss hospitality firm looks to further cement its stronghold in Tunisia.

The hotel will launch as Mövenpick Hotel Sfax later this year and will mark the firm’s fourth property in Tunisia. The brand currently operates three destinations in two cities of Tunisia.

“This upcoming addition to our Tunisia portfolio will expand our regional footprint, solidifying our presence in a new destination with high growth potential,” explained Andrew Langdon, chief development officer at Mövenpick Hotels & Resorts.

Mövenpick Hotels & Resorts has signed an agreement with Société Touristique du Sud to manage the Plaza Sfax & Spa Hotel. It’s an upscale property in a city centre location, close to the historic Medina, a short walk from the town’s convention centre, and about six miles from Sfax-Thyna Airport.

“A unique opportunity for a hospitality specialist”

“This attractive property occupies a prime area of real estate in the heart of Sfax and presents a unique opportunity for a hospitality specialist with regional and international expertise to create a business and leisure destination with a difference,” said Mourad Jallali, president & CEO at Société Touristique du Sud.

“With its strong track record managing a portfolio of properties in North Africa region, we are confident Mövenpick Hotels & Resorts will make a huge success of this landmark project.”

The 89-room hotel features contemporary architecture and a modern interior design with a concept inspired by nature. It consists of nine floors in total and will provide a number of open spaces.

Facility highlights include an expansive spa centre, swimming pool and gym, as well as a ballroom and six meeting rooms for events. In addition, there will be three dining options – an all-day dining venue, a speciality rooftop restaurant with city and coastal views and a lobby lounge.

“Sfax is not only a historic city… but an up-and-coming business and trading centre”

Langdon concluded: “Sfax is not only a historic city with Mediterranean charm but an up-and-coming business and trading centre where upscale hotel supply is relatively limited and corporate demand is strong. Operating a property in a central location and with a raft of high-quality facilities will enable us to capitalise on these favourable market conditions.”