Minor Hotels brings luxury brands Tivoli and NH to northwest China

Minor Hotels (China) announced the official signing of a Tivoli and NH dual-branded property in Yining, Xinjiang.

This marks the debut of the luxury Tivoli Hotels & Resorts and upscale NH Hotels & Resorts brands in Northwest China. When it opens in 2026, the project is expected to welcome guests from around the globe.

Minor Hotels CEO Dillip Rajakarie refers to the project as the first dual-branded property of Tivoli and NH Hotels in Northwest China in the region.

Rajakarie added: “With such high profiles and strong reputations throughout Europe, we are confident that the Tivoli and NH brand offerings will appeal to both Chinese and international travellers.”

Minor Hotels vice-president for operations and development in China Eddy Tiftik added that the new establishment will be an economic boon  to the region.

Tiftik said: “The establishment of Tivoli and NH hotels in Yining is expected to significantly improve the local hotel industry landscape, attracting more visitors and contributing meaningfully to the economic development of Yining and the entire Ili Kazakh Autonomous Prefecture.”

An interesting new development

The Tivoli and NH hotels are strategically located near local tourist attractions and the central business district. The ease of access via highways, high-speed trains, and flights enhances its appeal.

The project, covering 1.6 million square meters, will offer diverse functionalities and include 200 guest rooms for each of the Tivoli and NH brands, as well as a commercial zone, a cultural performance centre, and residential areas.

Most notably, the performance centre will host regular music and dance shows, while the commercial area, inspired by the designs intrinsic to the original Silk Road, aims to create an exotic shopping and leisure venue.