Middle East debut of ATM Virtual to focus on emerging trends and challenges amid Covid-19 pandemic

Arabian Travel Market (ATM) has announced the launch of ATM Virtual, a three-day event that will take place from 1-3 June. The event seeks to underscore a commitment to delivering positive business and networking opportunities to the vast travel and tourism community in the Middle East.

It will focus on emerging trends, opportunities, and the challenges which are directly impacting the tourism industry amid the Covid-19 global health pandemic.

Danielle Curtis, exhibition director in Middle East at ATM said: “Our debut virtual event provides us with the opportunity to work closely with the ATM community and ensure we can support the travel and tourism industry in rebounding as quickly and efficiently as possible. We will address the impact the global health pandemic has had on the travel and tourism industry and discuss a road map to recovery, identifying the trends shaping the future of the industry and the ‘new normal’ that lies ahead.”

ATM Virtual, which will take place over three days, will feature comprehensive webinars, live conference sessions, roundtables, speed networking events, one-to-one meetings, as well as facilitating new connections and offering a wide range of online business opportunities.

With up to four live high-level sessions each day, industry experts will address a range of topics including tourism strategies for the future, the hotel landscape in a post-Covid-19 world, and the resilience of the travel industry, as well as exploring emerging travel technology and sustainability trends, amongst other key topics.