Michael Goh, president of both StarCruises and Dream Cruises, would like to give every traveller the experiences they want aboard either brand’s vessels.
Goh said at an interview following the double launch on Wednesday, 26th March: “Over the past two and a half years, we’ve carried over two billion passengers throughout our deployments. So we think it’s now time for us to actually have a different branding for our mid-sized ship, as well as for a larger vessel.”
For this reason, one presents affordable vacation options, while the other is set to change the game when it comes to luxury cruises in the region.
What came before
Prior to this recent shift, the two cruise lines were under a single entity: Resorts World Cruises.
The line’s three-vessel lineup included the luxury Genting Dream, and the mid-market ships Resorts World One and Star Scorpio.
According to Goh: “When we started Resorts World Cruises two and a half years ago, we felt that using the Resorts World brand was the most relevant. So we went with that.”
Given the way global travel evolved following the pandemic years wherein travellers saw the value of family-centric trips as well as the “you only live once” (YOLO) mentality leading to a slow but growing surge of interest in luxury travel, creating two brands catering to specific needs was the way to go.
StarCruises: the return of an iconic Asian brand
The original Star Cruises was a game changer in the 1990s, giving travellers a close-up on the diverse cultures of Asia.
The revitalised StarCruises brand takes the icon well into the 21st century in a dynamic manner but retains the warm hospitality and exceptional service that made it a key player in the industry.
As Goh puts it: “We’re going back to StarCruises, because it’s legendary. I’ve been with the company for 26 years, and I’ve seen how the brand still goes deeply into people’s minds. So, we feel that this new legendary brand will continue to resonate with them.”
Indeed, StarCruises transforms the Asian mid-market cruise experience into an intimate and deeply satisfying travel experience.
The Star Navigator and the Star Voyager which is currently on her maiden voyage can comfortably welcome around 2,000 in all classes, offering them a different way to experience Asia.
Dream Cruises: the luxurious way to explore Asia and beyond
Meanwhile, Dream Cruises is set to redefine luxury cruises in Asia via it’s flagship, the magnificent Genting Dream.
This signature vessel can ferry over 3,000 guests per sailing, offering them an exceptional standard for comfort and elegance on the high seas.
With Singapore as it’s homeport for the full year, Dream Cruises’ Genting Dream takes the discriminating traveller to the heart of Asia and the Gulf.
