Melia Hotels International continues to focus its expansion efforts on Asia, as it seeks to boost its performance by tapping into some of the world’s fastest-growing travel markets.
Releasing its financial results for the first quarter of 2017, the Spanish hotel company’s CEO, Gabriel Escarrer Jaume, said that the global revPAR (revenue per available room) growth of 8.3% was partially driven by opening of new hotels in “several tourism destinations, such as Indonesia”.
“This will be the 27th consecutive quarter of growth,” said Escarrer. “Melia Hotels International will continue to strengthen its products through extensive investments in the renovation and repositioning of hotels, and has added 15 new hotels in the year to date.
“Two new hotels have been opened this year in China, in the cities of Shanghai and Zhengzhou, and we will open three more in Indonesia. We also just signed eight new hotels in Cuba, another area of special focus,” he added.
Melia generated EUR20.4 million (US$22.8m) in the first quarter in 2017, following a 5% increase in revenues to EUR420.3m.
The company noted that five of its newest Asian properties – Melia Yangon, Melia Shanghai Hongqiao, Melia Makassar, Sol Beach House Phu Quoc and Sol House Bali Legian – are expected to “increase their market penetration at the highest possible speed” in future.
“Robust performance is seen in China thanks to the solidity of the business and the quality of the products that Melia operates in the country, and also in Vietnam, due to the persistent growth of Vietnam as a tourist destination. Indonesia has also become one of the developing markets, especially in the resort sector where Melia… owns three resort properties: Melia Bali, Sol Beach House Benoa and the newest addition to the line, Sol House Bali Legian,” the company added.
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