Marriott Hotels inspires new perspectives with TED partnership
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Marriott Hotels expands its partnership with idea engine, TED, to include even more innovative programming in its second year.
Ideas are truly worth sharing and Marriott Hotels are giving these ideas a home by embedding them into its properties. The partnership brings creatively curated TED Talks to guest rooms, TED Fellows salons at hotels in popular destinations worldwide, plus thoughtful blog posts and original quotes to guests at various touch points in the hotel.
With recognition and high approval from guests, the hotel kicked off 2018 with the launch of the first co-branded TED and Marriott Hotels video as shown above.
“Through our partnership with TED, we can continue to evolve the travel experience”
“We saw an immediate, positive impact on our guests’ experiences after just the first year of our partnership with TED, but that was just the beginning. At Marriott Hotels we’re constantly looking for creativity and new ways to push the envelope, just like our guests. Through our partnership with TED, we can continue to evolve the travel experience like never before,” said Matthew Carroll, vice president and global brand manager of Marriott Hotels.
The inspiring video below explains Pico Iyer’s ideas on travelling and ‘looking with new eyes’.
Pico Iyer is a British-born American essayist and novelist, best known for his travel writing. He is the author of numerous books on crossing cultures including Video Night in Kathmandu, The Lady and the Monk and The Global Soul. An essayist for Time since 1986, he also publishes regularly in Harper’s, The New York Review of Books, The New York Times, and other publications.
Additionally, fans of TED can now tune in to the TED’s Facebook Live interviews – TED2018: The Age of Amazement, from 10-14 April at the Marriott Hotels social space. The live stream will be transmitted from the Marriott Hotels Greatroom built specifically for the event, throughout the week, and will feature seven to nine interviews with thought leaders that will spark conversation among the online audience.
Host Manoush Zomorodi of the Note to Self podcast will take people behind-the-scenes at the TED2018 conference through live interviews on TED’s Facebook Watch show, TED: Backstage Pass. Simply follow at facebook.com/TEDBackstage.
In addition, Marriott Hotels also recently launched its newest Instagram story series, “Marriott Hotels Talks TED,” which offers viewers original, inspiring content and an inside look at their favourite idea engine. To watch the series, follow @marriotthotels on Instagram and stay tuned for content throughout the year.
“We are constantly looking for ways to refresh how ideas are shared globally”
“AT TED, we are constantly looking for ways to refresh how ideas are shared globally. We do the same when it comes to our valued partners. This year with Marriott, our goal was to further tailor the foundational elements that this program was built on.
“From Marriott Hotels hosting our Facebook live official set at the main TED conference to changing the way guests best engage with ideas through the in-room talks based on time of the day, we are bringing our ongoing experimentation around formats to our partnership with Marriott Hotels,” concluded Lisa Choi Owens, chief revenue officer and head of partnerships, TED.
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