Marriott International opens its 100th property in Japan

Marriott International Inc marked a major milestone with the opening of its 100th property in Japan today, 18th November

The opening of the Four Points Flex by Sheraton Osaka Umeda also marks the debut of the Four Points Flex by Sheraton brand in the region alongside global investment firm KKR, underscoring Marriott’s continued commitment to the midscale segment.

This milestone also heralds the opening of twelve additional Four Points Flex by Sheraton properties across Japan prior to the end of this year.

According to Marriott International president and CEO Anthony Capuano: “With 22 of our brands now present across 30 prefectures, Japan continues to be a dynamic growth market for us, making it the perfect place to continue expanding in the affordable midscale segment. As a world-renowned travel destination, Japan offers tremendous opportunities for us to expand into new segments, catering to the evolving needs of both domestic and international travellers.” 

KKR’s managing director for real estate Kensuke Kudo added: “As demand for midscale hotels scales alongside rising international and domestic tourism in Japan, we expect the need for high-quality and comfortable accommodation at great value will continue to increase. We are pleased to collaborate with Marriott to bring the Four Points Flex by Sheraton brand to Asia, adding to our hospitality portfolio in Japan and globally. We look forward to leveraging our global real estate investment and operational expertise and Marriott’s heritage in creating outstanding hospitality experiences to deliver quality, affordable and enjoyable hotel stays for travellers in Japan.”

Into new territory

The coming of the Four Points Flex by Sheraton brand to Japan also marks the company’s entry to key cities such as Morioka and Kanazawa. 

In collaboration with global investment firm KKR, this conversion-friendly expansion is expected to see a total of 14 properties join the brand in Japan through early 2025, adding over 3,600 rooms to Marriott’s growing portfolio.

Destinations covered include Hakodate, Utsunomiya, Yokohama, Nagoya, Osaka, Kyoto, Kobe, and Hakata.

In these markets, Four Points Flex by Sheraton hotels are found in locations within easy reach of public transit and city centres and offer guests travelling for work or leisure a friendly and efficient stay. 

Focusing on the fundamentals

Designed for the value-conscious consumer, the brand focuses on the fundamentals with principles of reliability, simplicity and value in both the design and guest experience, offering clean, comfortable rooms that include essential amenities, complimentary Wi-Fi and a local breakfast option. 

The hotels will provide guests with the genuine, welcoming service that Marriott Bonvoy’s portfolio of brands is renowned for, delivering an effortless and relaxing experience at an affordable price.

Four Points Flex by Sheraton hotels are also part of Marriott’s award-winning Marriott Bonvoy loyalty program, with over 219 million members worldwide. 

Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. 

With Marriott Bonvoy, guests can enjoy seamless experiences, exclusive member rates and access to unique experiences that enrich their travels, ensuring that every stay is not just a visit, but a memorable journey.