Malaysia launched its highly-anticipated Visit Malaysia 2026 (VM2026) campaign on Monday, 6th January, in a spectacular event held at Hangar 6 of the MAB Engineering Complex.
The event was officiated by Prime Minister Anwar Ibrahim who unveiled the campaign’s logo, mascot, theme song, and aircraft livery.
In attendance were key representatives from various ministries, reflecting the national importance of the Visit Malaysia 2026 campaign.
As part of Malaysia’s broader National Agenda, VM2026 aims to increase tourism revenue, strengthen Malaysia’s global tourism competitiveness, and ultimately position the sector as one of the largest contributors to the country’s GDP.
With Malaysia’s strong potential as a world-class tourist destination, VM2026 is set to not only boost tourism but also create jobs and enhance the country’s global image and bring prosperity to communities, enrich local cultures, and foster growth in sectors beyond tourism, including hospitality, transport, retail, and food industries.
The event also featured the exchange of Memorandum of Collaboration (MoC) with key strategic partners, including Malaysia Aviation Group, AirAsia, Batik Air, Malaysia Airports Holdings Berhad, Huawei, Mastercard, Shangri-La Kuala Lumpur, Shangri-La Hotels & Resorts, Marriott International, The Malaysian Association of Tour and Travel Agents (MATTA), and The Malaysian Association of Hotels (MAH).
These partnerships aim to enhance connectivity, expand marketing campaigns, and deliver exceptional visitor experiences through innovative technologies, seamless travel experiences, and exclusive promotional offers.
With an ambitious goal to welcome 35.6 million international visitors and generate RM147.1 billion in tourism receipts, VM2026 marks a significant chapter in Malaysia’s tourism journey.
The Ministry of Tourism, Arts and Culture, led by Tiong King Sing, is committed to making VM2026 a memorable and impactful campaign.
Elements of an outstanding campaign
The VM2026 logo, is a symbol of Malaysia’s vibrant culture, natural beauty, and global appeal, serves as a visual reminder of the country’s readiness to welcome tourists worldwide.
The logo was creatively unveiled on the aircrafts of Malaysia Airlines, Batik Air, and AirAsia.
This marks the first time that these airlines will proudly display the logo as part of their aircraft designs, symbolising a united front in promoting tourism and generating excitement for the transformative year ahead.
The event also premiered the official VM2026 theme song, titled Surreal Experiences which captures the essence of Malaysia’s unique offerings. This song will be a key component of the campaign to attract global attention and engage visitors with the enchanting experiences Malaysia has to offer.
In addition, the Malayan Sun Bear, a proud endangered species and a symbol of Malaysia’s commitment to wildlife conservation, has been adopted as the official icon for the campaign. Designed in a lovable, animated style, the Malayan Sun Bear aims to appeal to all ages, evoking a sense of warmth and joy, and further enhancing Malaysia’s image as a welcoming destination for tourists.
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