Malaysia Airlines launches new signature marketing campaign and sale

Malaysia Airlines starts 2025 with a treat for travellers with its new Time For signature marketing campaign.

The new campaign invites global travellers to embrace the joy of discovery and make 2025 a year of memorable journeys.  

According to Malaysia Aviation Group’s chief commercial officer Dersenish Aresandiran: “Our Time For marketing campaign is more than just a celebration of travel; it’s an invitation for the world to discover Malaysia and connect to the best of Asia and beyond. Malaysia Airlines is committed to positioning Malaysia as the ultimate gateway to this vibrant region while showcasing the warmth and diversity of our culture. With curated offerings such as our Best of Asia and Chef-on-Call menus and thoughtfully designed in-flight experiences, we’re setting a new standard for memorable journeys that truly embody Malaysian Hospitality. There’s never been a better time to travel with Malaysia Airlines.” 

What’s in it for travellers?

In tandem with the new campaign, Malaysia Airlines is holding an exclusive global sale until 22nd January with savings of up to 20 percent on fares to over 60 destinations. 

As part of the offer, travellers can enjoy return Economy Class fares starting from £679 and Business Class fares from £3,249. 

Also, the sale spans multiple regions, offering exceptional value on flights to some of the world’s most sought-after destinations. 

Travellers can immerse themselves in the charm of Thailand’s Chiang Mai, Singapore’s dazzling skyline, Vietnam’s coastal city of Da Nang or tropical Bali, and embark on a memorable journey with Malaysia Airlines, where familiar horizons meet exciting new adventures. 

In addition to discounted fares, passengers can also take advantage of ancillary promotions, including up to 10 percent off seat selections, the Value Bundle which includes a standard seat and 10kg extra baggage; the Premium Bundle that offers an extra legroom seat and Kuala Lumpur International Airport (KLIA) Terminal 1 Golden Lounge access; and the MH Traveller’s Trio package which combines a standard seat, 10kg extra baggage, and KLIA Terminal 1 Golden Lounge access. 

Also, passengers can enjoy enhanced in-flight services with personalised onboard dining with its Business Class “Chef on Call” menu and premium amenity kits, as well as the recently launched MH Young Explorers Club to cater for families. 

This includes dedicated priority check-in counters and family boarding privileges, alongside specially curated menus and an in-flight children’s activity pack to keep young travellers entertained.  

With up to 20 percent off fares, Malaysia Airlines helps passengers kickstart their 2025 travel plans with incredible savings and benefits, while exploring the world’s most beautiful and exciting destinations.