Malaysia Airlines, the national carrier of Malaysia, has signed several strategic Memorandums of Understanding (MoUs) with key tourism partners such as Tourism Malaysia and state tourism authorities including Penang, Sabah and Sarawak Tourism.
at the World Travel Market (WTM) in London, UK. The airline also announced the extension of its Bonus Side Trip campaign into 2023 with Tourism Malaysia, as well as a new travel trade incentive. Captain Izham Ismail, group chief executive officer of Malaysia Airlines Berhad, commented, “We are pleased to offer a broad range of attractive incentives to visit Malaysia. Collaboration with national and regional tourism and development authorities is a key pillar of our strategy — showcasing the finest of Malaysian Hospitality, in the air and on the ground. Malaysia Airlines offers unparalleled connectivity within Malaysia — integrating seamlessly with our double-daily LHR-KUL flight schedule operated by our flagship Airbus A350-900 product. We look forward to welcoming our valued passengers to Malaysia and beyond.”
MoU with Tourism Malaysia
Tourism Malaysia has partnered with Malaysia Airlines to extend its Bonus Side Trip* campaign into 2023 — where passengers can add a stop in Malaysia to their journey from the UK to Asia and Australasia at a very minimal cost. Passengers will get a chance to add a ‘Bonus Side Trip’ from Kuala Lumpur to explore Peninsular Malaysia as part of their journey: Penang, Langkawi, Johor Bahru, Kuala Terengganu, Kota Bharu, Alor Setar and Kuantan.
Langkawi Development Authority (LADA) has also signed up to support Malaysia Airlines’ Bonus Side Trip product to entice tourists to visit the island and showcase Langkawi’s attractions and sites to even more visitors in 2023. To this effect, LADA will add on a free pass for Skycab to the Bonus Side Trip domestic ticket starting 1 November 2022. At 708 meters above sea level, Skycab is one of steepest cable car rides in the world – offering incredible 360- degree panoramic views of the entire island.
MoU with Penang Tourism
The MoU with Penang Global Tourism aims to elevate Penang as the region’s preferred tourism destination. It encompasses greater commercial collaboration and partnerships to develop joint sales and marketing campaigns, strengthen flight connectivity, and boost the profile of Penang in the UK.
MoU with Sabah Tourism
The MoU with the Sabah Tourism Board aims to develop joint promotional activities for the inflow of tourists from London into Borneo. As part of the understanding, the two parties agree to embark on promotional activities to stimulate the increase of travellers to Sabah.
MoU with Sarawak Tourism
The MoU with the Sarawak Tourism Board aims to target the UK market through joint marketing campaigns that will highlight Sarawak as a unique eco-tourism destination with diverse products and promote Sarawak’s cultural diversity of indigenous tribes as well as the gastronomy of the region.
Malaysia Airlines’ Travel Trade Incentive
Malaysia Airlines has also launched a travel trade incentive during the World Travel Market where eligible travel agents can earn shopping vouchers from Malaysia Airlines for bookings made and ticketed between 7 November 2022 and 9 January 2023 and for travel between 01 January 2023 and 30 June 2023. Other terms and conditions apply.
Bonus Side Trip is applicable for new bookings, certain promotional fares are excluded from this offer and any additional taxes, fees and charges for the domestic side trip are at the traveller’s own expense. Other terms and conditions apply. See Malaysia Airlines website for further details.
Comments are closed.