MakeMyTrip shares insights on Spiritual Tourism

MakeMyTrip shares inputs around spiritual tourism and  a spotlight on Ayodhya, on the basis the on-platform data.

1. They have recorded a 97% Growth in searches for spiritual destinations on our platform, in the last two years (CY 23 Vs CY
2. The Top 10 pilgrimage and spiritual destinations which have seen growth in searches (CY 23 Vs CY 21) are:

• Ayodhya – 585%
• Ujjain – 359%
• Badrinath – 343%
• Amarnath – 329%
• Kedarnath – 322%
• Mathura – 223%
• Dwarkadhish – 193%
• Shirdi – 181%
• Haridwar – 117%
• Bodh Gaya – 114%

3. On platform searches for Ayodhya from India increased by 1806% since the inauguration announcement

4. Peak search for Ayodhya recorded on Dec 30th, the day of airport inauguration

5. Heightened interest in Ayodhya being recorded from international destinations as well;

1. • Ayodhya being searched from across the globe, with the maximum search contribution coming from:

• • • USA: 22.5%
    • Gulf: 22.2%
    • Canada: 9.3%
    • Nepal: 6.6%
    • Australia: 6.1%