We are happy to announce that LOT Polish Airlines launches its new awareness campaign on September 15th, 2023. Under the main tagline: “It’s who you travel with.” This campaign reflects LOT Polish Airlines’ values, legacy, and highlights the importance of a multigenerational brand experience. Additionally, it focuses on flying being, not just about traveling between destinations, but much more than that, further highlighting the significance that who you travel with, matters a great deal.
“The launch of the new campaign is an extremely important moment for our company. Marketing analyses pointed us toward a new direction for the development of the LOT brand, based on values relevant to building brand image and awareness. Our goal was to build a story from the perspective of our customers, to present a brand that is cheerful, emotionally engaging, and cares about relationships with passengers.” – Ewa Lampart, Director of Marketing and Corporate Communications at LOT Polish Airlines.
It is worth noting that the campaign features some members of our cabin crew, who can be regularly encountered during service on board LOT Polish Airlines flights. A very special thank you to Dorota Żuchaj, Magdalena Boruć, Martyna Gradusiak, Emilia Szmolke, and Natan Kubala.
The LOT Polish Airlines’ Marketing Department team was responsible for the conception and development of this campaign. The new communication platform was executed by GREY Group Poland agency.
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