Singapore Tourism Board (STB), in a groundbreaking collaboration with MX Player’s content arm, MX Studios, is set to introduce an engaging interactive film on an Indian OTT platform. Titled ‘Lost and Found in Singapore’, this innovative cinematic experience offers viewers the unique opportunity to shape the storyline as it unfolds against the mesmerizing backdrop of Singapore.
This initiative, the first-of-its-kind by an NTO in India, seamlessly blends elements that define Singapore’s character. By actively involving the audience in shaping the narrative, ‘Lost and Found in Singapore’ promises an immersive and captivating experience, catering to the evolving preferences of young Indian travelers. In a world where audiences seek novel ways to connect with travel content, this initiative offers fresh inspiration.
Viewers are encouraged to guide the choices of the characters, creating diverse paths and unique viewing experiences. Just as the film empowers viewers, Singapore transforms everyday moments into extraordinary adventures, encapsulating the essence of this incredible destination. Audiences are enticed to revisit the film to explore alternate storylines and facets of Singapore.
An MX Studios Original, “Lost and Found in Singapore” follows the journeys of an introverted solo traveler (Rithvik Dhanjani) and an adventure-seeking girl (Apoorva Arora) who champions friendship. Amidst Singapore’s iconic landmarks and hidden gems, their destinies rest in the hands of the audience.
GB Srithar, Regional Director, India, Middle East, South Asia & Africa, Singapore Tourism Board, expressed his excitement about the partnership: “We are pleased to partner with MX Player, bringing a unique experience to audiences across India through this pioneering film. Singapore is a dynamic and ever-evolving destination, and this dynamism is best showcased to discerning Indian consumers through equally innovative means. We believe that this partnership introduces a novel perspective of Singapore, inspiring personalized journeys.”
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