As part of its aggressive expansion strategy, LEVA Hotels & Resorts has rolled out the option of third party management as an alternative to the traditional asset or resource heavy owner operator or direct management structure. Under this scheme, property owners will be able to take over the franchise of the brand along with the management contract with an independent hotel management company.
This latest development holds strong growth prospects for LEVA Hotels too and will allow far greater number of projects to come to fruition.
“Brand integrity assurance.”
JS Anand, founder and chief executive officer of LEVA Hotels & Resorts said: “We now offer this lucrative, asset light franchise model for owners which opens the door to a convenient and profitable arrangement. In keeping with the market needs, it will provide accelerated growth with minimal investment whereby the owners will be able to profit from the myriad benefits of the system.”
LEVA offers a unique portfolio of four complementary and well differentiated hotel brands in the upscale and midscale segments. Anand added: “With this kind of agreement, all strategic partners – hotel companies, brands and owners – are assured of the brand integrity. Creating value for owners as a third-party company, we will take charge of implementing the standard operating procedures while carrying full responsibility of running a profitable operation.”
LEVA Hotels & Resorts was launched earlier this year in exclusive partnership with Ahmed Bin Khalaf Al Otaiba who is the chairman of Trizac Holding Group, Siraj Finance.
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