OYO rebrands acquired @Leisure Group to ‘OYO Vacation Homes’
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The @Leisure Group, a vacation rental company in Europe and recently acquired by hospitality company OYO, has announced its rebranding to OYO Vacation Homes.
OYO Vacation Homes, headquartered in Amsterdam, is one of the leading vacation rental companies in Europe. The organisation is active with full-service providers such as Belvilla, DanCenter and Danland, taking care of the entire rental process for homeowners, and the online marketplace Traum-Ferienwohnungen.
OYO Vacation Homes’ ambition is to become the number one vacation home brand in the world that delivers a full-stack experience for both homeowners and guests.
Tobias Wann, CEO OYO Vacation Homes, said: “The rebranding of the @Leisure Group to OYO Vacation Homes fits in with our ambition to become the number one vacation home brand in the world that delivers a full-service experience for homeowners and memorable holidays to our guests.
“To take part in OYO’s hyper-growth story”
“OYO is one of the fastest-growing and most admired hospitality brands in the world. We want to contribute to OYO’s aspiration to become the world’s largest hospitality company by growing the vacation homes business. To do so, we are looking to hire many more talented people to join our team to help us achieve our ambitious goals and to take part in OYO’s hyper-growth story.”
The company takes a phased approach to the rebranding. As of today, the @Leisure Group website has been updated to OYO Vacation Homes and it can now be reached via the link: www.oyovacationhomes.com.
The OYO Vacation Homes brand will be used for corporate and employer branding purposes.
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