Launched: New destination operator and distributor Tripseed aims to help grow agents

Tripseed, a new destination operator and distributor, has launched with the goal of offering growth solutions for small- to medium-sized travel agents and tour operators. It has been founded by four travel industry veterans with over two decades of combined experience managing various aspects of destination management.

Suphawadi Cluckie (June), a German language specialist who previously oversaw the German inbound market for one of Asia’s largest DMCs. Narissara Wongmahawan (Nat), a ground operations expert who managed all northern Thailand operations for a key industry player. Richard Ludwig, who was instrumental in the innovation of product development as the Global Product Director at two of Asia’s largest DMCs and Ewan Cluckie, a Chartered Marketer and previous Global Director of Marketing, overseeing marketing specialists around the world from New Zealand to Mexico.

“We’re trying to even the playing field for smaller travel sellers,” said Ewan Cluckie, Founder of Tripseed. “They are trying to carve out their space and stay competitive in a market dominated by the big players. We offer them an opportunity to do that, whether it’s through our marketing studio or our creation of customised growth plans for each of our partners.’

On the heels of Thailand’s 1st of November reopening, Tripseed is excited to tap new travel agents and operators to reach more travellers, helping the Thai economy and its people to rebound from the pandemic. At the same time, Tripseed is eager to work with local suppliers to ensure their companies are supported.

Tripseed goes beyond existing destination management services to provide a wider breadth of support to both partners and suppliers alike. While Tripseed provides a rapidly growing range of exclusive travel experiences – they have also carefully designed and curated options with suppliers to support locally owned businesses and communities, as well as combine all of these into an infinite number of specialised itineraries tailored to traveller’s unique preferences.

In addition, a number of other services are on offer. Dedicated account managers for all accounts ensures equal access to highly personalised service for agents and operators of all sizes. While in-house marketing agency, Tripseed Studio, serves to support smaller digital and creative teams for both agents and suppliers, as recovery from the global pandemic ramps up.

The company is also aiming to provide all stakeholders an alternative to the current options available on the market. “As an independent, locally-owned business, we are able to ensure our profits are divested back into the country they are earned in. We have no need to redistribute money out of the local economies to other low tax jurisdictions” Cluckie says. “We are also taking huge strides to improve equality within the region and removing discriminatory practices that have become so accepted and widespread” says Cluckie. “Just one of the ways we are tackling this is ensuring our local employees are given the same respect, benefits and growth opportunities as their expat colleagues.”

At launch, Tripseed are operating on the ground in Thailand and focussed on partnering with agents and operators in the UK, Germany and the US.