Latin American ‘superApp’ Rappi partners with Civitatis to launch tours and activities vertical

Civitatis, the leading curated marketplace for tours and activities in Spanish, and Latin American ‘superApp’ Rappi are thrilled to announce a groundbreaking partnership, launching a new tours and activities vertical within the Rappi platform. This collaboration will provide more than 50 million Rappi users in Latin America access to 90,000+ carefully curated global experiences from Civitatis, all conveniently accessible in Spanish.

Through this strategic partnership, Civitatis is further reinforcing its leadership and commitment to the Latin American market with strong local players like Rappi, expanding its presence in the region. Boasting over 600 million Spanish and Portuguese speakers globally, including 60 million in the U.S., Latin America represents a significant share of this audience and is the continent with the highest ecommerce and digitalization growth rates worldwide—especially in smartphone and social media adoption. This collaboration guarantees a robust, high-quality offering that delivers users a seamless experience characterized by simplicity, carefully curated selections, and top-tier activities. Following its growth across Latin America and Southern Europe, Civitatis continues to provide exceptional value and satisfaction to its users in these markets.

The extensive Rappi Travel platform, which already includes flights, hotels, packages, and car rentals, will welcome the addition of the new Tours & Activities vertical. With the upcoming integration of this vertical, Rappi Travel provides a complete travel solution, catering to every aspect of a journey in one place. This expansion, together with Civitatis, aligns with the growing demand in today’s travel landscape, where experiences are integral to travellers’ plans, empowering users to seamlessly book and enrich their trips with unique experiences, ensuring that each journey is as memorable as it is convenient.

Announcing the news, Alberto Gutiérrez, CEO at Civitatis, said: “This agreement with Rappi is an important step in further strengthening our strategic position in Latin America via access to over 22 million active users in the region.

“Rappi is the first ’superApp’ in Latin America and, as such, is the perfect partner, fitting very well with our model of working with sales channels that provide access to guests that would otherwise be very hard for local and regional travel & tours companies to reach directly.

“At the same time, our 90.000 tours & activities available in Spanish and Portuguese languages worldwide benefit from this agreement by expanding their distribution reach in the important Latin American outbound market.”

Guido Becher, Global Head of Rappi Travel, added: “This strategic alliance represents a step forward in Rappi’s mission to simplify the lives of its users. This partnership is a clear example of how leading companies in the global travel industry are turning to Rappi to reach new audiences in Latin America, placing their confidence in our platform to do so. Now, users can find in a single app not only solutions for their day-to-day lives, such as delivery to restaurants, pharmacies, and supermarkets, but also everything they need to book their trips and weekend getaways with the best benefits.”

“At Rappi Travel, we are committed to continuously innovating and offering more value to our users in Argentina, Mexico, Colombia, Peru, Chile, Brazil, and Uruguay. Through this partnership, we enable our users to access a vast array of experiences, whether they are traveling abroad or exploring their own cities.”

The new Tours & Activities product on Rappi Travel, developed in collaboration with Civitatis, offers a range of user-friendly features designed to enhance the customer experience. Users can enjoy instant bookings for a wide variety of experiences, including excursions, guided tours, local activities, and tickets to parks and attractions. Additionally, exclusive benefits for Rappi’s loyalty program users are being developed to provide even more value. The seamless integration with Civitatis’ platform ensures access to a vast selection of high-quality activities, making it easier than ever for Rappi users to explore and book enriching experiences.