Novotel Geelong announced the appointment of Larelle Fitt as its new director of sales today, 27th June.
Fitt brings more than 25 years of experience across the tourism, hospitality, and events sectors to her new role.
Hotel general manager Scott Bear said of Fitt: “We’re excited to have Larelle back on board at Novotel Geelong. Her energy and deep regional experience are a perfect match for our team as we continue to grow as the leading hotel in Geelong and The Bellarine. We are excited to foster her years of experience and knowledge which will be a huge asset in taking Novotel Geelong to the next level.”
Fitt herself declared: “I am thrilled to be rejoining a passionate team with a strong community focus, where collaboration and creativity are celebrated, and where your vision can truly make an impact on both commercial success and regional tourism growth.”
For Fitt, the appointment is more than just another role, but an opportunity to lead with purpose in a place that is as welcoming as it is inspiring.
Meet Larelle Fitt
A long-time advocate for the regional visitor economy, Fitt is well known for her unwavering dedication to building strong, community-connected tourism experiences.
Her career began on the Great Ocean Road, where she owned and operated a motel, and played a transformative role in the Apollo Bay Music Festival, guiding it to new levels of financial sustainability and community impact.
Her extensive leadership experience includes several four- and five-star properties including Novotel Geelong, Mantra Lorne, Novotel Barossa Valley Resort, Sheraton Melbourne, and Novotel Melbourne on Collins.
Most recently, she held the post of group head of conferencing and events at The Sharp Group, where she led a dynamic portfolio of high-performing event operations.
Fitt earned her certification as a company director through the Institute of Community Directors Australia and currently serves as deputy chair and business events skills-based board member at Tourism Greater Geelong & The Bellarine.
