Klook, CrescentRating, and HalalTrip partner to transform Muslim-Friendly travel

Klook has partnered with CrescentRating and HalalTrip, the global authorities on Halal travel. Announced at the NATAS Travel Fair in Singapore, this collaboration directly integrates CrescentRating’s trusted Muslim-friendly ratings into Klook’s platform, empowering Muslim travellers with seamless access to verified experiences. This partnership addresses a critical gap in the travel industry, setting a new benchmark for inclusivity and accessibility in global tourism.

The strategic partnership enables Muslim travellers to make informed decisions by providing clear, authenticated ratings on Klook’s experience listings. These curated experiences will also be featured on HalalTrip’s platform, expanding their visibility to a global Muslim audience. With this integration, Klook becomes the first global experiences platform to offer verified Muslim-friendly ratings, ensuring travellers can instantly identify experiences that meet their faith-based needs, such as halal food availability and prayer facilities.

“This partnership is more than just a collaboration—it’s a commitment to empowering Muslim travelers worldwide,” said Raudha Zaini, Partnership Lead at CrescentRating and HalalTrip. “By integrating our Muslim-friendly ratings into Klook’s platform, we’re not only simplifying the booking process but also fostering a sense of belonging and confidence for travelers who seek experiences aligned with their faith and values.”

Sarah Wan, General ManageratKlook, emphasized the significance of the collaboration: “At Klook, we’re committed to making travel experiences accessible to all communities. This partnership with CrescentRating and HalalTrip allows us to better serve the rapidly growing Muslim travel market by providing clear, trusted guidance on the Muslim-friendliness of our experiences.”

The Muslim travel market represents one of the fastest-growing segments in the global tourism industry, with unique requirements beyond traditional travel services. Multiple research studies by Crescentrating show that most Muslim travelers now prefer to book their travel experiences through digital platforms. Yet, many spend additional time verifying whether experiences meet their faith-based needs. With this partnership, Muslim travelers can now instantly see prayer break arrangements and halal food facilities where applicable when booking, which previously required extensive research across multiple platforms.

Recent studies indicate that 65% of Muslim travelers prioritize halal food availability when selecting travel experiences, while 73% prioritize prayer facility access. Integrating CrescentRating’s ratings into Klook’s platform ensures these crucial requirements are clearly communicated to travelers before booking.

The integration will initially feature experiences across Southeast Asia, where the Muslim population exceeds 280 million, and international travel spending by Muslim travelers is projected to reach US$48 billion in 2025.

This collaboration comes at a time when the global Muslim travel market is experiencing significant growth. According to Crescentrating, International Muslim visitor arrivals have surpassed pre-pandemic levels, increasing from 160 million in 2019 to 175 million in 2024. The Mastercard-Crescentrating Global Muslim Travel Index (GMTI) projects the market value to reach $225 billion by 2028. This growth is driven by a rising middle class in key Muslim-majority countries and an increasing demand for travel experiences that cater to faith traditions and lifestyle preferences.