Korea Heritage Agency presents cultural showcase at NATAS Holidays 2024

The Korea Heritage Agency (KHA) joins NATAS Holidays 2024 from 16 to 18 August in Singapore.

KHA’s participation at NATAS serves as a platform to showcase the excellence of Korean heritage and attract tourists to visit Korea.

At NATAS, KHA will operate a dedicated booth within the Korea Pavilion to conduct promotional activities aimed at potential tourists from Singapore.

A KHA spokesperson stated, “We are committed to maximizing our promotional efforts at NATAS, ensuring that visitors to the Korea Pavilion, as well as global tourism professionals, are captivated by the charm of Korean heritage. Our goal is to encourage tangible visits to these remarkable sites.”

The highlight of KHA’s participation is its promotion of the “Visit Korean Heritage Campaign,” which encourages visitors to immerse themselves in the richness of the country’s culture and traditions.

A cavalcade of possible experiences

The campaign casts spotlight on several upcoming key events, including the “Morning of Royalty – An Early Tour of Changdeokgung,” a six-day experience at the iconic Changdeokgung Palace beginning 22 October. 

KHA will also focus on promoting the “Korean Heritage Passport Tour,” designed to introduce the joys of exploring Korean heritage sites. 

Additionally, the KHA  booth will feature the “World Heritage Festival,” scheduled between September and October across seven regions in Korea. This festival offers a unique opportunity for visitors to experience the value of Korea’s UNESCO World Heritage Sites first-hand.

A royal festival

In support of the K-Royal Culture Festival, Korea’s largest national heritage celebration, KHA will provide information on the festival and its popular programs, such as the “Changdeokgung Moonlight Tour,” “Gyeongbokgung Starlight Night Tour,” and “Gyeongbokgung Saenggwabang Tour”. 

A mailing service will also be available to assist foreign tourists with reservations. Special attention will be given to promoting the “K-Royal Palaces Pass,” which offers unlimited access to the five major palaces in Seoul and Jongmyo Shrine during the festival from 9 to 13 October.