The Kenya Tourism Board (KTB) have appointed SLC Representation as its new UK agency, a strategic partner in charge of promoting and enhancing the destination’s growth in the UK travel market. This partnership aims to significantly increase visitor numbers from the UK by engaging with the travel trade, implementing impactful marketing campaigns, and cultivating a strong desire among UK consumers to experience the magic of Kenya.
SLC Representation will play a pivotal role in achieving KTB’s strategic goals by revitalizing the Magical Kenya Training Programme, providing travel agents with in-depth knowledge of Kenya’s diverse offerings and inspiring them to confidently sell the destination. The agency will be tasked with enhancing continued strong relationships with key travel operators, tour operators and media to ensure that Kenya achieves its tourism marketing objectives.
Kenya’s tourism infrastructure has been enhanced in the recent past with new premium train carriages on the Standard Railway Gauge (SGR) offering travel options from the capital – Nairobi to the coast , a popular tourism route that is already supported by hourly flights to different destinations in the coast including Mombasa, Diani, Malindi, and Lamu. The newly completed Dongo Kundu bypass has also enhanced ease of access to the south coast – Diani, Africa’s top beach destination.
June Chepkemei, CEO of Kenya Tourism Board: “We are delighted to partner with SLC Representation. Their expertise in the UK travel market and their passion for delivering exceptional results make them the ideal partner to help us achieve our ambitious growth targets. We are confident that this collaboration will unlock the full potential of the UK market for Kenyan tourism.”
Mala Mistry, PR Director at SLC Representation said: “Kenya is an extraordinary destination, and we are excited to work closely with KTB to showcase its unique magic to the UK market. Sharing hidden gems including thrilling adventure options along with new accommodation options and enhanced sustainable travel , are just some of the developments we are ready to share with the UK travel trade. Supported by exciting and innovative campaigns, 2025 is set to be a year that Kenya will the destinations consumers will be enquiring about.”
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