The Marketing Director holds ultimate responsibility for the organisations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.

Duties of the Marketing Director:

Development and implementation of the Brand strategy.
Develop the marketing strategy for new and existing products
Oversee implementation of the Marketing strategy – including campaigns, events, digital marketing, social, and PR.

Work closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations

Build and then guide the day to day activities of the marketing team. Ensure the marketing objectives are implemented by the marketing team.
Work closely with product management team to define marketing materials and programs.
Manage social media presence and direct programs to improve social media reputation and recognition.
Develop and delivering marketing and communications strategies for the organisation.
Undertake continuous analysis of competitive environment and consumer trends

Requirements of the role
Proven track record of success in a broad cross section of marketing roles.
Confident, driven and dynamic.
Entrepreneurial mindset, previous start-up experience a plus.