An established and growing travel company are recruiting for a CRM Executive to join their team . This role can be office based in Chester or hybrid 3 days office based and 2 days at home and will be part of their in-house marketing team. This role will be reporting to the Head of Marketing and will support the CRM agenda within marketing, building and optimising the companies CRM communications to drive bookings, increase loyalty and lifetime value of customers. This role will be working Monday-Friday hours and offers a salary up to £30,000 dependent on experience

CRM Executive Responsibilities

• Supporting the CRM strategy to improve customer loyalty and retention
• Working with the Head Of Marketing and Senior CRM Executive to plan and execute email and SMS marketing campaigns including the set-up, scheduling, and deployment of onetime, recurring, and triggered campaigns.
• Manage monthly email marketing calendar
• Deliver flawless campaign execution by working to agreed processes and SLAs
• Ensuring marketing is delivered against agreed tone of voice and brand guidelines
• Use reporting tools like Google Analytics to analyse email statistics and use key metrics to report on consumer insights, content, and performance
• Analyse performance of email marketing campaigns to provide actionable insights and improvements for future development
• Manage reporting of regular email campaign, comparing performance against the targets, and communicating to internal stakeholders.
• Identify new target audiences for email campaigns

CRM Executive Experience

• Minimum 2 experience in CRM marketing (desirable)
• Proven experience in a digital marketing position / similar role (essential)
• Strong understanding of key marketing principles: consumer needs and journey, user experience, target audience, etc. tools
• Experience of end-to-end email campaign development and automations.
• Experience with A/B testing
• Strong project management skills

To apply for the role of CRM Executive please send in your CV to rachel@candm.co.uk or apply below or call RACHEL on 01612384491

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C&M Travel Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates. For more opportunities, please visit www.candm.co.uk