Responsible travellers in Thailand, want to travel to Japan, according to YouGov’s latest report for the travel and tourism sector. Responsible travellers can be defined as those who are wellness-focused, culturally minded and care about environmental impact.
YouGov Travel Rankings 2022: Travel brands through the eyes of Responsible Travellers is aimed at understanding how travel brands differentiate in the eyes of responsible travellers, and the brands and destinations that score higher in terms of consideration amongst this audience group.
YouGov DestinationIndex measures the public’s perception of destinations on a daily basis across a range of measures. The destination rankings were compiled using Consideration scores from July 2021 to June 2022.
After Japan – which had a Consideration score of 40.8% among responsible travellers – was South Korea (22.6). Switzerland, the highest-ranked European destination, came in third (21.4). This was followed closely by Singapore (18.0). The United States of America rounded off the top five with a Consideration score of 15.8. China (15.2), France (15.1) and Australia (13.0) were next, followed by Asian destinations Hong Kong (12.8) and Lao (12.6), which completed the rankings.
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