Japan Airlines (JAL) and Liverpool Football Club (LFC) announced the grand opening of the Japan Airlines Lounge at Anfield Stadium on 25th August.
The opening of the lounge marks a key milestone in their new multi-year partnership which kicked off in June of this year.
Officially opening hours ahead of LFC’s first home match on August 25, the new lounge occupies the former 1892 hospitality space. Its aesthetic, however, offers a fresh and unique experience that blends Japanese hospitality with the excitement of English football.
Reflecting the serenity and luxury of JAL’s service, the lounge design was inspired by elements of Japanese nature and architecture, seen in the use of timbers, soft lighting, and clean lines with modern contemporary furnishings throughout.
According to JAL deputy vice-president for customer experience Junko Sakihara: “We are thrilled to launch the Japan Airlines Lounge at Anfield, marking an initial key step in our multi-year partnership with Liverpool FC. This lounge uniquely blends Japanese hospitality with football, uniting two cultures that value tradition, excellence, and community. We look forward to building a strong connection between our brands.”
Expanding the partnership
The lounge unveiling is part of a broader partnership between Japan Airlines and Liverpool FC, united by a shared commitment to caring for people and communities.
Additional collaborations will include joint efforts through the LFC Foundation, which already kicked off with a youth soccer clinic in Philadelphia during LFC’s US pre-season tour. New programmes are also in the pipeline for Thailand and other regions, further strengthening ties between the two global brands.
Together, Japan Airlines and Liverpool FC are set to inspire and connect fans and travelers worldwide, building bridges between cultures, communities, and people.
