ITB China partners with Tourism Economics and the Trip.com Group for its 2025 Travel Trends Report

ITB China is slated to release its annual Travel Trends Report Unlocking the future of Chinese travel: Groundbreaking insights into China’s outbound and inbound travel markets for 2025/2026 at its event in May 2025 in Shanghai.

This upcoming report was done in collaboration with Tourism Economics and Trip.com Group.

This latest edition of the Travel Trends report will provide in-depth analysis of key travel trends, offering a comprehensive overview of China’s outbound and inbound travel market for 2025 and 2026, including important changes in product supply chains and travel service capabilities.

Featured information includes key insights from Tourism Economics, an Oxford Economics company and global authority on travel and tourism forecasting, and international online travel agency Trip.com Group

Both entities lent their invaluable industry expertise on the changing demand, service quality, and the overall travel landscape in China and around the world.

A productive collaboration

Tourism Economics head of APAC tourism analysis Michael Shoory said of the joint initiative: “We greatly valued our participation at ITB China in 2024, and look forward to continuing that productive relationship, including the many opportunities to connect with industry stakeholders and potential partners. I am excited to attend ITB China in 2025 and present insights on the outlook for travel to, from, and within China, as well as broader trends in tourism across the globe and the APAC region.”

Trip.com Group CEO Sun Jie added: “The travel industry is moving towards a brand-new stage of development, especially the diversification of demand and quality of products and services, which brings us unlimited possibilities. We look forward to ITB China 2025 bringing more exchanges and insights, promoting the prosperity and progress of the global travel industry.”