ITA Airways attended for the first time the Borsa Internazionale del Turismo (BIT), the International Travel Exhibition taking place through February 14 in Milan. Sporting the claim “Un cielo sempre più azzurro” (“An even more blue sky” ), the stand is located in Hall 4 of Fiera Milano City, and features several corners dedicated to the world of ITA Airways. The first will offer visitors the possibility to experience the ITA Airways’ new long-haul business class seat and feel like they are flying. There will be the corner dedicated to the Company’s Volare loyalty programme, which has now reached over 900,000 members, and one dedicated to the ITA Connect platform.
Visitors on the stand will be offered a virtual tour inside the Airbus A350 courtesy of the new Oculus META QUEST 2 last-generation visors, using highly advanced 3D technology for a unique and extremely realistic experience: through virtual controllers, which are real extensions the hands, visitors will experience the sensation of touching the interior of the aircraft.
“For us, 2023 is an year of major investments as we will be doubling our long-haul offer thanks to the opening of new routes: to the United States, with the flights from Rome Fiumicino to Washington and San Francisco in the upcoming summer season, and to South America, with the connection from Rome Fiumicino to Rio de Janeiro launching in the winter season alongside an increase in the offer on all destinations already operated – said Emiliana Limosani, chief commercial officer ITA Airways and CEO Volare – We are delighted to announce these new routes as well as our new seasonal and year-round Medium Haul flights here at BIT, a key event for all tourism operators. Since the birth of our Company, we have established strong partnerships with the major players of the Travel Industry in Italy and in the international markets, who are constantly at the center of our commercial strategy and who, together with us, have contributed to the creation of growing value for our customers through the inspiration and widespread distribution of increasingly dedicated and tailor-made offers. Our goal,” concluded Emiliana Limosani, “is to increase the trust placed in us by our customers, to promote travel opportunities with ever more interesting services and offers, and to guarantee Italy high-quality connectivity both to international destinations and within the Country.”
BIT’s focus is on the upcoming summer season, when ITA Airways will be operating flights to 68 destinations, of which 22 are national, 36 are international and 10 are intercontinental.
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