Disney Cruise Line’s first ship in Southeast Asia, Disney Adventure, will set sail in Singapore from December 2025, marking a significant milestone for the brand in the region.
Ahead of bookings opening in December, the latest data from YouGov Surveys reveals strong awareness of Disney Cruise Line, with seven in ten respondents (71%) across Singapore, India and Indonesia familiar with the upcoming launch. However, only one in five are very familiar with the details (19%), with the remainder expressing limited knowledge.
Among the three surveyed countries, respondents from India are most likely to consider booking the upcoming cruise (at 63%), followed by Singaporeans (43%) and Indonesians (39%). Millennials are most excited about the cruise, especially in India, where 69% are considering booking the cruise line.
For those considering the cruise, unique onboard entertainment and activities are among the top attractions in each of the three markets, with India ranking this as the highest priority (48%).
Regarding specific preferences, Indonesians are most drawn to exploring the seven themed areas (52%), while Singaporeans prioritize dining at themed restaurants (53%). Opportunities for meet-and-greets with Disney characters and relaxing in the Disney staterooms and suites also appeal to a significant proportion of respondents in all three markets.
Discounts and special offers are the most likely incentives to encourage bookings, with 69% of considerers in the three markets indicating that price reductions would be a major factor. This is notably more important to Singaporeans (77%) and Indonesians (72%). Destination packages (59%) and onboard experience discounts (47%) are also important motivators for the three markets.
Disney characters remain a key draw, with Mickey and friends being the most popular, especially in Singapore (55%) and India (54%). Disney Princesses are next most popular characters across the three markets (49%), followed by Marvel superheroes (48%). A majority in all three markets stated they would be more likely to book based on the availability of their favorite Disney characters onboard, with this sentiment most pronounced among Indians (70%).
Additionally, Disney offers a loyalty program for those who sail on at least one Disney cruise. While a notable proportion considering booking the cruise are aware of the program, only 9% combined in the three markets are currently members, with Indians showing the highest membership rate (16%).
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