Incredible Journeys, the specialist touring and adventure brand of dnata Travel Group UK, has recorded for two weeks in a row, its best sales ever. The sister brand of Gold Medal – who relaunched to the UK travel trade earlier this year as part of their goal to offer agents a complete range of tailor-made products – has been going from strength to strength ever since.
Two weeks ago, the brand took their record number of bookings with more agents choosing to book with them than ever before. Comparing year on year, bookings were up by almost 200% and the number of agents booking +175%. The tours Incredible Journeys offer scope six continents, with each one showing year on year growth.
Last week the momentum continued, Incredible Journeys reported topping the previous weeks record-breaking figures, with bookings up over 1,000% year on year, and number of agents booking with the brand +520% year on year.
The growth follows Incredible Journeys first September-peaks campaign, titled ‘Touring Tailored to You’ which ended last week. The campaign was popular amongst agents and their customers as it offered an expertly designed collection of touring holidays, presented in five touring styles.
Incredible Journeys pride themselves on their close working relationships with their trusted supplier partners. Last week saw the brand team up with G-Adventures for their November Cyber Sale – running until 30 November 2023, customers can save up to 30% on an enormous collection of adventures all over the globe.
In addition, Incredible Journeys are giving agents the chance to win one of two beautiful Present Tree garden gift hampers by simply booking any G Adventures tour with Incredible Journeys between 01 – 30 November 2023. Two lucky winners will be drawn in December 2023.
Mark Henderson, head of product – specialist, shared, “It has been a really impressive period for Incredible Journeys and we are so proud of the brand’s achievements since its relaunch. Incredible Journeys is, and will continue to be, tailored around agent requests and industry trends – we are listening to agents and securing exciting products in return. With more partnerships on the horizon, and more interest in touring holidays from customers, our breadth of product is continuously increasing.”
When asked what is next for Incredible Journeys, Henderson continued, “It is no secret that January peaks is just around the corner, agents can trust that our expert teams are working to make this Incredible Journey’s biggest campaign to date, and of course – as always with our B2B brands, with rich agent booking incentives”.
Agents can continue to discover touring inspiration in dnata Travel Group UK’s latest multi-brand campaign which launched 01 November – Winter Escapes. Seven Incredible Journeys tours are featured across four themes – Winter Wonders, Unique Experiences, Festive Breaks and Winter Sun, for those looking to embrace the cold or escape it.
As part of the Winter Escapes campaign, agents can still be in with a chance of winning a holiday to Canada, in association with Air Canada. The holiday includes return economy flights, car hire for the full holiday duration, 3 nights in Quebéc City and 1 night at Hôtel de Glace. To enter, agents must simply make a Gold Medal, Pure Luxury, Cruise Plus or Incredible Journeys package booking departing between 01 November 2023 – 31 March 2024 or 01 November 2024 – 31 March 2025. Make a booking including flights with Air Canada for double entry. This booking incentive ends 15 December 2023.
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