Hotel Okura and Asset World Corporation team up for two new hotels in Thailand

Japanese global hotel operator Hotel Okura Co, Ltd announced the conclusion of a new management agreement with Asset World Corporation (AWC), Thailand’s leading integrated lifestyle real estate group. 

Signed last 19th December, the agreement paves the way for two new hotels: Okura Resort Chiang Mai in the historic city of Chiang Mai, and The Okura Prestige Sukhumvit Bangkok Hotel and Spa in Bangkok’s trendy Thonglor district. 

Both properties are slated to open in 2028, expanding Hotel Okura’s Thailand portfolio to seven hotels whilst adding over 400 rooms to Okura Nikko Hotels’ portfolio in the country.

Hotel Okura president Toshihiro Ogita said: “We are delighted to reach another milestone with AWC through the development of new projects in Thailand, building on the success of The Okura Prestige Bangkok. We are particularly excited to bring the Okura brand to Chiang Mai and Northern Thailand for the first time. Our commitment to offering world-class hospitality, blending the elegance of Japanese culture with local charm, is unwavering. Our global network of high-quality international hotels seamlessly blends the delicate beauty and subtleties of Japanese culture with convenience and functionality. These additional collaborations with AWC will surely offer exceptional experiences and excellent service to both Thai guests and tourists from around the world.”

The two hotels will operate as part of a larger framework agreement with AWC signed in May 2024 aimed at expanding Hotel Okura’s business in Thailand. 

By the time of their planned opening in 2028, Okura Nikko Hotels expects to be operating seven hotels and approximately 2,000 rooms in Thailand. 

Under its long-term partnership with AWC, Hotel Okura will continue to develop hotels aimed at welcoming residents of Thailand and overseas visitors. 

The two companies thereby aim to contribute to the further development of Thailand’s tourism industry, offering unique experiences rooted in the spirit of Japanese hospitality.

A stronger partnership

Hotel Okura’s relationship with AWC has grown stronger since the 2012 opening of The Okura Prestige Bangkok. 

Their most recent joint venture is the Okura Cruise, a Chao Phraya River dinner cruise ship that launched last 20th December.

Okura Resort Chiang Mai, located in Thailand’s second-largest city, will be the first Okura-branded hotel in Northern Thailand.

The Okura Prestige Sukhumvit Bangkok Hotel and Spa, on the other hand, will offer Japanese-style wellness services and long-term stays in the Thonglor district of Bangkok, home to many Japanese expatriates and other foreign residents. 

Both hotels will blend Japanese hospitality with local culture, aiming to create luxurious and sustainable experiences, and in line with the rise of health-conscious travel, both properties will also focus on wellness.