Hong Kong Convention Ambassador campaign unveiled to revitalise MICE industry

Over 100 distinguished leaders of business and professional bodies in Hong Kong have joined forces with the Hong Kong Tourism Board (HKTB) as Hong Kong Convention Ambassadors to promote the city as the premier choice for regional and global Meetings, Incentive trips, Conventions and Exhibitions (MICE) events.

The HKTB has launched the ‘Hong Kong Convention Ambassador’ programme to help revitalise Hong Kong’s MICE industry, after a turbulent and challenging 2020 with unwavering resilience and agility. With extensive connections, influence and personal standing in their respective fields, the Ambassadors have a significant advantage when they lobby potential conference organisers to consider Hong Kong as the preferred host city for future MICE events.

“As we chart the road to recovery, we are grateful to have over 100 prominent leaders of the community join us in promoting Hong Kong as the preferred host for global MICE events, ” Dr YK Pang, chairman of the HKTB said, as he extended a warm welcome to the ambassadors. “The Hong Kong Convention Ambassador programme is formulated not only to bring business events to the city when travel resumes. It will also promote the advantages of Hong Kong to the global business community and help drive multi-sectoral recovery. The economic multiplier effect of hosting world-class MICE events is huge. And the HKTB team is here to offer full support to the Ambassadors’ efforts,” he added.

On average, MICE visitors are high-yielding travellers who spend at least 20% more per capita than general visitors. Furthermore, they create a larger multiplier effect on the city’s economy. MICE events also help drive the recovery and development of the region, including the Greater Bay Area.

The city is poised to welcome its first-ever Greater Bay Area Artificial Intelligence Congress with over 2,400 participants in November 2021.